Collaborate
We work with brands and founders looking to expand into the lifestyle space through compelling design, product development, and brand strategy. Whether you need end-to-end creative direction, artisanal sourcing, or refined product storytelling, We bring expertise and hands-on execution to every project.
designs by Minerva NYC
Ways to Work
Consulting – Flexible, strategic guidance tailored to your needs.
Collaborations – From concept to launch, we help develop collections that stand apart.
Hands-On Design Support – Available for short-term or interim roles where experienced, autonomous execution is needed—no ramp-up required.
Long-Term Partnerships – Ongoing creative leadership to help brands evolve and expand.
all designs by Minerva NYCall
About
Minerva NYC was born from a simple observation: well-established brands were asking deeper questions. What does our brand look like as a lifestyle? How does it feel in the home? How do we explore new ideas, new categories without diluting who we are.
designs by Minerva NYC
he studio was created to meet those questions with clarity, restraint, and imagination, helping brands evolve authentically into the home and lifestyle space. We craft strategic assortments and quietly bold creative direction that builds on existing equity, adding richness without noise.
With decades of experience shaping and launching iconic brands across fashion, home, and luxury lifestyle, Minerva brings a seasoned, hands on perspective to design, product development, and brand storytelling. Our work is grounded in deep industry knowledge and guided by a respect for materiality, process, and brand DNA.
Minerva operates as a collaborative partner either embedded within an existing team or leading independent initiatives with a focus on thoughtful execution, nuanced expansion, and meaningful growth.
designs by Minerva NYC
